Title

Issues in marketing local area network products. Seen by manufacturers, value-added resellers, and end-users

Abstract

This study examines key issues confronting the LAN industry and determines the degree of importance of each issue. The issue categories identified are compatibility, product attributes, education and training, communication, and user expectations. Results indicate that service is more important than price, that compatibility is important, and that schools are not adequately training individuals in LAN technology. © 1994.

Department(s)

Marketing

Document Type

Article

DOI

https://doi.org/10.1016/0019-8501(94)90029-9

Publication Date

1-1-1994

Journal Title

Industrial Marketing Management

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