Title
The relationships between food service wait staff skills, satisfaction, commitment and their levels of customer orientation
Abstract
Restaurants are in an industry that seems to be one of the most competitive in the nation. The challenges of operating in this particular industry are exacerbated by the relative similarities that exist between many food service providers. One means that may be used to achieve a degree of differentiation may be through the restaurant’s customer contact personnel, i.e., its wait staff. The restaurant’s wait staff is an important factor in determining customer satisfaction and customer satisfaction in turn is an important determinant of the restaurant’s profitability and longevity. The purpose of this research is to assess the relationships that exist between the wait staff’s levels of customer orientation and their sales skills, job satisfaction and organizational commitment. The results indicate that the positive relationships exist between the wait staff’s customer orientation and their skills, job satisfaction and organizational commitment. © 2004, Taylor & Francis Group, LLC. All rights reserved.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1300/J149v05n02_03
Keywords
Food service worker customer orientation, Hospitality worker customer orientation, Job satisfaction, Organizational commitment, Skills
Publication Date
10-13-2004
Recommended Citation
Pettijohn, Charles E., Linda S. Pettijohn, and Albert J. Taylor. "The relationships between food service wait staff skills, satisfaction, commitment and their levels of customer orientation." International journal of hospitality & tourism administration 5, no. 2 (2004): 43-59.
Journal Title
International Journal of Hospitality and Tourism Administration
