Title
The relative importance of hotel attributes to motorcoach tour operators
Abstract
This study examines the relative importance of hotel attributes to motorcoach tour overators. Differences in attribute importance ratings were observed between operators of different size, bus ownershiv status, degree of senior orientation, and trade association membership. The results of this study should provide hotel managers with insight into how to best approach this growing market segment. © 1995 Taylor & Francis Group, LLC.
Department(s)
Marketing
Kinesiology
Information Technology and Cybersecurity
Document Type
Article
DOI
https://doi.org/10.1300/J150v03n01_06
Publication Date
7-25-1995
Recommended Citation
Schaefer, Allen D., Steve Illum, and Tom Margavio. "The relative importance of hotel attributes to motorcoach tour operators." Journal of Hospitality & Leisure Marketing 3, no. 1 (1995): 65-80.
Journal Title
Journal of Hospitality and Leisure Marketing
