Title
The dark side of online consumer behaviour: a comparison of privacy motivators in the United States, Canada and Australia
Abstract
With over 30 million unique users of online music and software swapping services in the United States alone, piracy (a type of online shoplifting) where individuals break copyright and other laws, is now a mainstream activity. A cross-national online study of web enthusiasts in the United States, Canada and Australia was undertaken. The authors find support for previous research indicating there is an active online community with similar mores and standards crossing national boundaries. Drawing on extant literature, the authors test six motivations for this type of aberrant consumer behavior across three countries.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1504/jibed.2003.007821
Publication Date
2003
Recommended Citation
Shanahan, Kevin J., Charles M. Hermans, and Wolfgang Hinck. "The dark side of online consumer behaviour: a comparison of privacy motivators in the United States, Canada and Australia." Journal for International Business and Entrepreneurship Development 1, no. 2 (2003): 1-9.
Journal Title
Journal for International Business and Entrepreneurship Development
