Title
Exploring perceptions and usage patterns of Digital Video Recorder Owners
Abstract
The present research combines in-depth interviews and in-home observations to explore usage patterns and perceptions of television viewers in digital video recorder (DVR) households. Innovativeness, Use Diffusion, and Continuity-Discontinuity are employed to characterize DVR use and conceptualize DVR viewing in the home. Findings indicate that the DVR is an important, interactive technology that can help transform the way television is used by some consumers in their movement to proactive media decision makers.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1080/08838151003737956
Publication Date
4-1-2010
Recommended Citation
Smith, Sarah M., and Dean M. Krugman. "Exploring perceptions and usage patterns of digital video recorder owners." Journal of Broadcasting & Electronic Media 54, no. 2 (2010): 248-264.
Journal Title
Journal of Broadcasting and Electronic Media
