Entrepreneurial marketing, technology, and transformative change: editorial and introduction to the special issue

Abstract

Purpose: This editorial, written by the guest editors, introduces the special issue on entrepreneurial marketing, technology, and transformative change. The guest editors provide background information about the theme of the special issue. They introduce a conceptual framework which captures the four papers of the special issue, before summarizing them. The editorial closes with a conclusion. Design/methodology/approach: The initial call for papers for this special issue went out in 2023. The guest editors received 19 submissions. Four papers passed all rounds of the independent review process and were ultimately accepted for publication. The guest editors organize the four papers in a comprehensive framework and summarize them. Finally, the guest editors provide conclusions. Findings: The guest editorial describes how the four papers fit into a conceptual framework, addressing research questions with a focus on entrepreneurial marketing mindsets, processes and/or behaviors in the context of technological advancements and transformative change. The papers provide implications for different stakeholders in the entrepreneurial ecosystem. Specifically, they discuss how technology helps entrepreneurs and new ventures adapt to changes in the entrepreneurial ecosystem or how technology can enact changes in these systems. Originality/value: Besides providing a conceptual framework and an introduction to the special issue, this guest editorial also summarizes the papers appearing in the special issue. The guest editors provide information about the key findings of the four papers and the major implications for entrepreneurial marketing research.

Department(s)

Marketing

Document Type

Article

DOI

10.1108/JRME-03-2025-216

Keywords

Editorial, Special issue, Technology, Transformative change

Publication Date

3-5-2025

Journal Title

Journal of Research in Marketing and Entrepreneurship

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