Leveraging Psychological Characteristics to Influence Mobile Hotel Bookings During a Global Health Crisis
Abstract
This study examined the factors that influence consumers’ booking intentions when using hotel mobile apps during a global health crisis. Data were collected from 386 hotel mobile app users and analyzed using Smart PLS-SEM, which can handle smaller sample sizes and complex models. The results showed that the most influential factor in booking intentions was self-efficacy, followed by trust relating to consumer health. This study expands the study of mobile technology and mobile apps by evaluating the psychological insights from actual consumers using self-efficacy, personalization, perceived benefit, privacy risk, and trust relating to consumer health and their influence on booking intentions during a worldwide health crisis.
Department(s)
School of Hospitality and Agricultural Leadership
Document Type
Article
DOI
10.1080/15256480.2022.2103485
Keywords
health trust, Hotel mobile apps, personalization, psychological characteristics
Publication Date
1-1-2024
Recommended Citation
Cobos, Liza M. and Shapoval, Valeriya, "Leveraging Psychological Characteristics to Influence Mobile Hotel Bookings During a Global Health Crisis" (2024). Faculty Scholarship. 485.
https://bearworks.missouristate.edu/articles00/485
Journal Title
International Journal of Hospitality and Tourism Administration
