Date of Graduation
Fall 2020
Degree
Master of Science in Agriculture
Department
College of Agriculture
Committee Chair
Benjamin Onyango
Abstract
The objective of this study was to identify goat meat product attributes and sociodemographic drivers of consumers’ willingness to buy to goat meat products. To do so the study used a nationwide consumer survey on goat meat preferences. A binary logit model was used to examine the factors affecting willingness to buy. Results show that gender, age, region, primary shopper, and product attribute preference for quality, price, leanness, cholesterol, and freshness significantly affect consumer willingness to buy goat sausage, jerky, burger, and patties.
Keywords
goat meat consumer preferences, willingness to buy goat meat products, sociodemographics, health preferences, freshness, skinless, singed
Subject Categories
Agricultural Economics | Sheep and Goat Science
Copyright
© Ashton M. Light
Recommended Citation
Light, Ashton M., "Prospects for Enhancing the Market for Goat Meat Products: Analysis of the 2019 Goat Meat Survey" (2020). MSU Graduate Theses. 3585.
https://bearworks.missouristate.edu/theses/3585
