Date of Graduation
Master of Science in Agriculture
College of Agriculture
The objective of this study was to identify goat meat product attributes and sociodemographic drivers of consumers’ willingness to buy to goat meat products. To do so the study used a nationwide consumer survey on goat meat preferences. A binary logit model was used to examine the factors affecting willingness to buy. Results show that gender, age, region, primary shopper, and product attribute preference for quality, price, leanness, cholesterol, and freshness significantly affect consumer willingness to buy goat sausage, jerky, burger, and patties.
goat meat consumer preferences, willingness to buy goat meat products, sociodemographics, health preferences, freshness, skinless, singed
Agricultural Economics | Sheep and Goat Science
© Ashton M. Light
Light, Ashton M., "Prospects for Enhancing the Market for Goat Meat Products: Analysis of the 2019 Goat Meat Survey" (2020). MSU Graduate Theses. 3585.