Title

Why and how to advance technical copywriting

Abstract

Promotional writing for industrial and high-tech products, or technical copy writing, is gaining more and more attention in the profession of technical communication. In contrast, higher education has largely neglected to prepare students for this major form of written communication. One reason for this neglect may be that some academics do not well understand the role and importance of technical copywriting. Another reason may be the stigma of unethical writing associated with copywriting for consumer products. This article testifies to the significance of technical copywriting and suggests that dialogical audience analysis and an emphasis on the rational appeal will contribute to ethical writing performance. Also, resources are cited of common interest to instructors, beginning practitioners, and researchers. Last, these groups receive recommendations appropriate for their individual activities.

Department(s)

English

Document Type

Article

DOI

https://doi.org/10.2190/HGPJ-U2DE-25CX-16BH

Publication Date

1-1-1996

Journal Title

Journal of Technical Writing and Communication

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