Title

Firm-level political behavior in theglobal marketplace

Abstract

The purpose of this study was to investigate the political behaviors which firms use to deal with the political imperatives associated with international markets. The overarching hypothesis was that as political imperatives baring foreign market access increase so too will firm-level political behaviors designed to reduce these imperatives. Using a mail questionnaire data collection format, 171 completed survey instruments were obtained from executive-level decision markers at major U.S. corporations. The results show that: (1) firms engage in political activities designed to reduce the effects of political imperatives in foreign markets, and (2) the emphasis placed on these activities differs significantly depending upon the political imperative in question. Firms facing high levels of foreign transfer restrictions emphasize foreign lobbying, political industry alliances, political inducements, and political action committees. Firms facing high levels of domestic transfer restrictions do not significantly emphasize political inducements, but add domestic lobbying, public relations, and friendships with U.S. government officials to the activities associated with foreign transfer restrictions. On the other hand, firms facing high levels of ownership/control restrictions emphasize foreign lobbying and political industry alliances.

Department(s)

Marketing

Document Type

Article

DOI

https://doi.org/10.1016/S0148-2963(96)00282-2

Publication Date

1-1-1997

Journal Title

Journal of Business Research

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