Title

Strategic intranets: The next big thing?

Abstract

Purpose: The purpose of this paper is to describe the importance the intranet holds for the organization.

Design/methodology/approach: Outlines the uses of the intranet, including competitive benchmarking, real-time feedback, group profiling, and strategy implementation using intranet supporting software.

Findings: Today's intranet can become tomorrow's tool for reshaping organizations and helping add meaning and purpose to work.

Originality/value: Advocates the intranet as tool that helps us to make the right choices and behave in ways that are consistent with the purpose and objective of the organization.

Department(s)

Management

Document Type

Article

DOI

https://doi.org/10.1108/13563280610643507

Keywords

Communication technologies, Computer communications software, Corporate communications, Intranets

Publication Date

1-1-2006

Journal Title

Corporate Communications: An International Journal

Link to Full Text

Share

COinS