Title
Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?
Abstract
Sooner or later, most marketing and business students realize that today’s job market is competitive, challenging, and requires substantial effort in order to pursue successfully. This article presents the authors’ observations, job market statistics, relevant academic literature, and survey results concerning the marketing and business student job search process. The research findings guide several recommendations for developing student self-marketing and job search skills, with the perspective of teaching students to apply what they have learned in their marketing courses.
Department(s)
Marketing
Document Type
Article
DOI
https://doi.org/10.1177/0273475303257517
Keywords
job, search, self-marketing, skills, students
Publication Date
1-1-2003
Recommended Citation
McCorkle, Denny E., Joe F. Alexander, James Reardon, and Nathan D. Kling. "Developing self-marketing skills: Are marketing students prepared for the job search?." Journal of Marketing Education 25, no. 3 (2003): 196-207.
Journal Title
Journal of Marketing Education
