Title
The efficacy of web site privacy policy statements: An examination of the influence of prior policy familiarity
Abstract
A primary obstacle to the success of e-commerce is the development of consumer trust. The adoption of privacy policy statements is a direct response to this concern. This paper reports the results of an exploratory study which found that the level of privacy promised by the statements interacts with the consumer's prior familiarity with policy statements in terms of the willingness of consumers to provide personal information.
Department(s)
Information Technology and Cybersecurity
Document Type
Conference Proceeding
Keywords
Consumer trust, E-commerce, Privacy policy statements
Publication Date
12-1-2003
Recommended Citation
Meinert, D.B., Criswell, J., Peterson, D., Crossland, M. “The Efficacy of Web Site Privacy Policy Statements: An Examination of the Influence of Prior Policy Familiarity.” Presentation at Annual Conference of the Decision Sciences Institute, 2003.
Journal Title
Proceedings - Annual Meeting of the Decision Sciences Institute
