Date of Graduation

Fall 2025

Degree

Master of Arts in Writing

Department

English

Committee Chair

Rhonda Stanton

Abstract

This thesis investigates the rhetorical construction of Diversity, Equity, and Inclusion (DEI) crisis communication at public universities. Using qualitative document analysis, the study applies a custom-built rubric—grounded in best practices from crisis communication and social justice technical communication scholarship—to evaluate public-facing DEI statements from eight universities across states. The analysis focuses on language choice, message content, delivery structure, and audience segmentation to assess how institutions communicate under political pressure. Findings demonstrate that technical and professional communication (TPC) principles—particularly those emphasizing audience-centeredness, structural clarity, and linguistic justice—offer institutions a replicable framework for crafting more inclusive and effective crisis messages. This research contributes a model for evaluating institutional communication strategies and underscores the value of social justice frameworks in professional writing contexts, particularly during periods of political constraint and public scrutiny.

Keywords

crisis communication, DEI, higher education, technical communication, social justice

Subject Categories

Technical and Professional Writing

Copyright

© Abigail Zajac

Available for download on Wednesday, December 22, 2027

Open Access

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