Title
The Peoplemeter Wars: A Case Study of Technological Innovation and Diffusion in the Ratings Industry
Abstract
This article examines a 15-year period in TV ratings history, 1984-1999, and a key ratings battle that ensued against the giant Nielsen by four competitors: Audits of Great Britain, R. D. Percy, Arbitron, and System for Measuring and Reporting Television. The result of these contests led to significant product differentiation, including a new method, called the Peoplemeter, the new A/P meter technology for an era of digital television, and research into a more truly passive methodology as well as to changes in sampling size.
Department(s)
Media, Journalism, and Film
Document Type
Article
DOI
https://doi.org/10.1207/S15327736ME1504_4
Publication Date
1-1-2002
Recommended Citation
Buzzard, Karen SF. "The peoplemeter wars: A case study of technological innovation and diffusion in the ratings industry." The Journal of Media Economics 15, no. 4 (2002): 273-291.
Journal Title
Journal of Media Economics
