Submissions from 2009
Information source usage in teen apparel purchases: China, Japan and the United States, Allen D. Schaefer, R. Stephen Parker, and Charles M. Hermans
An Exploratory Study Into Delivery and Payment Choice Restriction, Kevin J. Shanahan, Barbara Ross-Wooldridge, and Charles M. Hermans
Viewer as media decision-maker - Digital video recorders and household media consumption, Sarah M. Smith and Dean M. Krugman
Submissions from 2008
A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees, Melissa S. Burnett, Charles E. Pettijohn, and Nancy K. Keith
Changing the Name of a Major University: A Case Study and How-To Guide, Diana L. Haytko, Greg Burris, and Sarah M. Smith
Market orientation for small manufacturing suppliers: The importance of product-related factors, Stephen C. Jones, Tami L. Knotts, and Gerald G. Udell
Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project, Andrew J. Newman and Charles M. Hermans
The Marketing Of Body Image: A Cross-Cultural Comparison Of Gender Effects In The U.S. And China, R. Stephen Parker, Diana L. Haytko, and Charles M. Hermans
Salesperson perceptions of ethical behaviors: Their influence on job satisfaction and turnover intentions, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
Tellers versus technology in overall consumer satisfaction with banking services, Christina S. Simmers, Bidisha Burman, Diana L. Haytko, and Christopher A. Ellis
Activation Order of Multiple Ties in Word-of-Mouth Communication: A Cross-Cultural Study, Christina S. Simmers, Jamye Foster, and Christopher A. Ellis
Submissions from 2007
Status Consumption and Role-Relaxed Consumption: A Tale of Two Retail Consumers, Ronald A. Clark, James J. Zboja, and Ronald E. Goldsmith
Mexican maquiladoras: helping or hurting the US/Mexico cross‐border supply chain?, Diana L. Haytko, John L. Kent, and Angela Hausman
A Cross-National Examination of the Dimensionality of the Consumer Susceptibility to Interpersonal Influence Scale, Charles M. Hermans, Allen D. Schaefer, and Diana L. Haytko
School Choice Attributes: Positioning a Private School, R. Stephen Parker, Sherry Cook, and Charles E. Pettijohn
Does salesperson perception of the importance of sales skills improve sales performance, customer orientation, job satisfaction, and organizational commitment, and reduce turnover?, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
An Assessment of Factors Affecting Fleet Fuel Performance, Carlo D. Smith, John L. Kent, and C J. Roberts
Foreign Bank Entry into China: The Process and Motives, Weirong Yan and Allen D. Schaefer
Submissions from 2006
Global Innovativeness and Consumer Susceptibility to Interpersonal Influence, Ronald A. Clark and Ronald E. Goldsmith
Labor flexibility: Too much of a good thing?, Corinne M. Karuppan
Using a 'balanced approach' to measure merchandising supplier performance, Tami L. Knotts, Stephen C. Jones, and Gerald G. Udell
A Conceptual/Critical Analysis of Online Grocery Shopping in the Post-Recovery Internet Economy: Challenges and Future Prospects, Robert H. Luke, Christina S. Simmers, and Sarah M. Smith
Customer Self-Efficacy and Response to Service, Daryl McKee, Christina S. Simmers, and Jane Licata
An Investigation into Teens' Attitudes Towards Fast-Food Brands in General: A Cross Cultural Analysis, Richard Stephen Parker, Allen D. Schaefer, and Charles M. Hermans
Pharmaceutical Drug Marketing Strategies and Tactics: A Comparative Analysis of Attitudes Held by Pharmaceutical Representatives and Physicians, R. Stephen Parker and Charles E. Pettijohn
Emotional intelligence and dispositional affectivity as predictors of performance in salespeople, Elizabeth J. Rozell, Charles E. Pettijohn, and R. Stephen Parker
The Relevance of Authenticity in Personal Selling: Is Genuineness an Asset or Liability?, Allen D. Schaefer and Charles E. Pettijohn
Switching service providers: Who will the consumer switch to?, Abhay Shah and Allen D. Schaefer
Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool, Kevin J. Shanahan, Charles M. Hermans, and Diana L. Haytko
Submissions from 2005
A Marketing Syllogism for CIS Business Students, Jerry M. Chin and Mary H. Chin
A Comparison of Professor and Student Viewpoints Regarding Attendance and Excused Absences, Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn, and Peggy S. Gilbert
Submissions from 2004
Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers, Diana L. Haytko
It's all at the mall: Exploring adolescent girls' experiences, Diana L. Haytko and Julie Baker
Fashion Consciousness of Chinese, Japanese and American Teenagers, R. Stephen Parker, Charles M. Hermans, and Allen D. Schaefer
Pharmaceuticals: The Effectiveness and Efficiency of Alternative Promotional Strategies, R. Stephen Parker and Charles E. Pettijohn
The communication of social responsibility by US banks, Robin T. Peterson and Charles M. Hermans
Supermarket Branch Banks and Traditional Banks: An Evaluation of Differences in Employees' Attitudes Regarding Product Offerings, Job Satisfaction and Turnover, Charles E. Pettijohn, Linda S. Pettijohn, and James B. Pettijohn
The relationships between food service wait staff skills, satisfaction, commitment and their levels of customer orientation, Charles E. Pettijohn, Linda S. Pettijohn, and Albert J. Taylor
Customer-oriented selling: Exploring the roles of emotional intelligence and organizational commitment, Elizabeth J. Rozell, Charles E. Pettijohn, and R. Stephen Parker
A cross-cultural exploration of materialism in adolescents, Allen D. Schaefer, Charles M. Hermans, and R. Stephen Parker
Pushing the Boulder Uphill: The Persistence of First-Generation College Students, P Somers, S Woodhouse, and James E. Cofer
Submissions from 2003
An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics, Melissa S. Burnett, Nancy K. Keith, and Charles E. Pettijohn
Cross-border supply chain relationships: Interpretive research of maquiladora realized strategies, Angela Hausman and Diana L. Haytko
An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees, Nancy K. Keith, Charles E. Pettijohn, and Melissa S. Burnett
THE EFFECT OF INVESTMENT IN INTERORGANIZATIONAL INFORMATION TECHNOLOGY IN A RETAIL SUPPLY CHAIN, John L. Kent and John T. Mentzer
Operational implications of mobile communications in the motor carrier industry, Karl B. Manrodt, John L. Kent, and R. Stephen Parker
Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?, Denny E. McCorkle, Joe F. Alexander, James Reardon, and Nathan D. Kling
An Analysis of Customer Perceptions: Factory Outlet Malls versus Traditional Department Stores, Richard Stephen Parker, Charles E. Pettijohn, Linda S. Pettijohn, and John L. Kent
Ethical Considerations in the Use of Direct-To-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians, R. Stephen Parker and Charles E. Pettijohn
The dark side of online consumer behaviour: a comparison of privacy motivators in the United States, Canada and Australia, Kevin J. Shanahan, Charles M. Hermans, and Wolfgang Hinck
Submissions from 2002
The Influence of Salesperson Skill, Motivation, and Training on the Practice of Customer-Oriented Selling, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
A consumer model for channel switching behavior, James Reardon and Denny E. McCorkle
Submissions from 2001
The Perceptions of Interns: A Longitudinal Case Study, Sherry J. Cook, R. Stephen Parker, and Charles E. Pettijohn
Web-based teaching materials: A user's profile, Corinne M. Karuppan
"Thinking global, acting local": An attribute approach to product strategy, Bruce D. Keillor, Douglas R. Hausknecht, and R. Stephen Parker
An Empirical Examination of Shipper Perceptions of Service-Selection Attributes in Five Truckload Industry Segments, John L. Kent, R. Stephen Parker, and Robert H. Luke
Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions, Denny E. McCorkle, Joe F. Alexander, and James Reardon
The Perceived Importance of Statistics in the Logistics and Transportation Industry, R. Stephen Parker, John L. Kent, and Thomas S. Brown
Characteristics of performance appraisals and their impact on sales force satisfaction, Charles E. Pettijohn, Linda S. Pettijohn, and Michael d'Amico
Are performance appraisals a bureaucratic exercise or can they be used to enhance sales-force satisfaction and commitment?, Charles E. Pettijohn, Linda S. Pettijohn, Albert J. Taylor, and Bruce D. Keillor
Performance Appraisals: Usage, Criteria, and Observations, Linda S. Pettijohn, R. Stephen Parker, Charles E. Pettijohn, and ohn L. Kent
Submissions from 2000
Cobol in an object-oriented world: A learning perspective, Bill C. Hardgrave and E. Reed Doke
Relationship-Oriented Characteristics and Individual Salesperson Performance, Bruce D. Keillor, R. Stephen Parker, and Charles E. Pettijohn
Research note: An exploratory analysis of salesperson perceptions of the criteria used in performance appraisals, job satisfaction, and organizational commitment, Charles E. Pettijohn, Linda S. Pettijohn, and Albert J. Taylor
Submissions from 1999
Improving Student Performance Through Student Mentorships: Practices, Presentations and Policies for Enhanced Learning, Melissa S. Burnett and Charles E. Pettijohn
An Analytical Approach to Understanding Student Debtload Response, James E. Cofer and Patricia Somers
An empirical investigation of Japanese consumer ethics, Robert C. Erffmeyer, Bruce Keillor, and Debbie Thorne LeClair
Organizational learning and market orientation in international marketing education, G. Tomas M. Hult and Bruce Keillor
A cross-national assessment of social desirability bias and consumer ethnocentrism, G. Tomas M. Hult, Bruce Keillor, and Barbara A. Lafferty
Empirically based guidelines for developing teaching materials on the web, Corinne M. Karuppan and Muthu Karuppan
International containership carrier selection criteria: Shippers/carriers differences, John L. Kent and R. Stephen Parker
Undergraduate marketing students, group projects, and teamwork: The good, the bad, and the ugly?, Denny E. McCorkle, James Reardon, Joe F. Alexander, Nathan D. Kling, Robert C. Harris, and R. Vishwanathan Iyer
Forecasting Demand in the Longaberger Company:, John T. Mentzer and John L. Kent
The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition, Chip E. Miller, James Reardon, and Denny E. McCorkle
The Nature and Role of Statistics in the Business School Curriculum, R. Stephen Parker, Charles E. Pettijohn, and Bruce D. Keillor
Submissions from 1998
A comparison of attitudes toward computers among business professionals in China, Japan, and the United States, Thomas S. Brown, Ralph K. Williams, and James T. Brown
Workforce flexibility in automated manufacturing, Corinne M. Karuppan
The Y2K problem: Internet resources for manufacturers, Corinne M. Karuppan and Muthu Karuppan
Using Advertising to Manage Consumer Satisfaction in an International Market, Bruce D. Keillor, R. Stephen Parker, and T. Bettina Cornwell
Marketing department summer school enrollment: An analysis and recommendations, R. Stephen Parker, Charles E. Pettijohn, and Jennifer Leimkuehler
Submissions from 1997
Advanced manufacturing technology and stress: Technology and management support policies, Corinne M. Karuppan
Firm-level political behavior in theglobal marketplace, Bruce Keillor, Gregory W. Boller, and O. C. Ferrell
Salesforce automation issues prior to implementation: The relationship between attitudes toward technology, experience and productivity, Bruce D. Keillor, R. Edward Bashaw, and Charles E. Pettijohn
Truck Operators' Perspectives on Use of Alternative Fuels, R. Stephen Parker, Heather Fletchall, and Charles E. Pettijohn
An exploratory analysis of the impact of salesperson customer-orientation on sales force productivity, Charles E. Pettijohn, Linda S. Pettijohn, and R. Stephen Parker
Submissions from 1996
Entry-Level Supermarket Employees Satisfaction with Their Work, David Michael Fields
The evaluation of taste of low-fat or fat-free snack foods: Do regular purchasers have an upward bias?, David Michael Fields
An examination of emergency room physicians' practice of positive and negative defeivsive medicine, David Michael Fields and Ronald L. Coulter
Total safety management: A TQM approach to industrial safety, Corinne M. Karuppan, Muthu Karuppan, and Irene M. Schaefer
Influences on adolescent brand preferences in the United States and Mexico, Bruce D. Keillor, R. Stephen Parker, and Allen D. Schaefer
Perceptions of a foreign service offering in an overseas market: The case of fast food in hong kong, Bruce Keillor and David Michael Fields
The Marketing of Residence Halls: A Question of Positioning, R. Stephen Parker, Allen D. Schaefer, and Lori Matthews
Submissions from 1995
Sources of stress in an automated plant, Corinne M. Karuppan and Marc J. Schniederjans
The relationship between effective counseling and effective selling behaviors, Charles E. Pettijohn, Linda S. Pettijohn, and Albert J. Taylor
The relative importance of hotel attributes to motorcoach tour operators, Allen D. Schaefer, Steve F. Illum, and Thomas H. Margavio
Designing a quality control system in a service organization: A goal programming case study, Marc J. Schniederjans and Corinne M. Karuppan
Submissions from 1994
Conceptualizing Guilt in the Consumer Decision-Making Process, Melissa S. Burnett and Dale A. Lunsford
Investigation of Products Liability Attitudes and Opinions: A Consumer Perspective, William R. Darden, Barry J. Babin, Mitch Griffin, and Ronald L. Coulter
An assessment of information systems taxonomies: Time to be re-evaluate?, E. Reed Doke and Tonya B. Barrier
An assessment of information systems taxonomies: Time to be re-evaluate?, E. Reed Doke and Tonya B. Barrier
