Submissions from 2014
An exploratory study: Gen Y males and their attitudes toward fashion, R. Stephen Parker, Christina S. Simmers, and Allen D. Schaefer
Corporate partnering for role play competitions in an advanced selling course, Allen D. Schaefer and Diana L. Haytko
Submissions from 2013
A string search marketing application using visual programming, Jerry M. Chin, Marry H. Chin, and Cathy A. van Landuyt
Spreadsheet Modeling of (Q,R) Inventory Policies, Barry R., Cobb
Mixture distributions for modelling demand during lead time, B R. Cobb
Religiosity and Generational Effects on Gambling: Support for and Opposition to Introducing Casino Gambling in a Non-Gambling Tourist Entertainment Environment, Ronald L. Coulter, Charles M. Hermans, and Richard Stephen Parker
Defining the Soft Infrastructure of Border Crossings: A Case Study at the Canada-US Border, Donna F. Davis and Wesley Friske
Indsales model: A facet-level job satisfaction model among salespeople, Scott Friend, Jeff Johnson, Brian Rutherford, and G. Hamwi
Ideal versus actual number of sales calls: An application of disconfirmation theory, G. Hamwi, Brian Rutherford, Hiram Barksdale, and Julie Johnson
The effects of mentoring on salesperson commitment, Nathaniel N. Hartmann, Brian N. Rutherford, G Alexander Hamwi, and Scott B. Friend
Economies of scale in the US airline industry, Ahren Johnston and John Ozment
Measuring hotel service quality perceptions: The disparity between comment cards and LODGSERV, Nancy K. Keith and Christina S. Simmers
Perceived 'Usefulness' of Online Consumer Reviews: An Exploratory Investigation Across Three Services Categories, Pradeep Racherla and Wesley Friske
Submissions from 2012
The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers, Ronald A. Clark, James J. Zboja, and Clay M. Voorhees
Materialism, status consumption, and consumer independence, Ronald E. Goldsmith, Leisa R. Flynn, and Ronald A. Clark
Materialistic, brand engaged and status consuming consumers and clothing behaviors, Ronald E. Goldsmith, Leisa R. Flynn, and Ronald A. Clark
Motivators of market mavenism in the retail environment, Ronald E. Goldsmith, Leisa R. Flynn, and Ronald A. Clark
Does on-market experience make products more attractive to mass retailers?, Tami L. Knotts, Stephen C. Jones, and Gerald G. Udell
Submissions from 2011
Graphical Models for Economic Profit Maximization, Barry Cobb
Buyer-seller relationships within a multisource context: Understanding customer defection and available alternatives, Scott B. Friend, G. Alex Hamwi, and Brian N. Rutherford
Materialism and brand engagement as shopping motivations, Ronald E. Goldsmith, Leisa R. Flynn, and Ronald A. Clark
Reducing Emotional Exhaustion by Increasing Organizational Support, G. Alexander Hamwi, Brian N. Rutherford, and James S. Boles
Instant Messenger Friends? Social Relationship Behavior Differences Between Two Countries, Charles M. Hermans, Diana L. Haytko, Erika Matulich, and Kavin J. Shanahan
Concentration in the Airline Industry: Evidence of Economies of Scale?, Ahren N. Johnston and John Ozment
Inventions and innovations: Does stage of development matter in assessments of market attractiveness?, Stephen C. Jones, Tami L. Knotts, and Gerald G. Udell
Measuring service quality perceptions of restaurant experiences: The disparity between comment cards and DINESERV, Nancy K. Keith and Christina S. Simmers
Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?, R. Stephen Parker, Diana L. Haytko, and Charles M. Hermans
White vs. Blue: Does the collar color affect job attitudes and behaviors?, Elizabeth J. Rozell, Charles E. Pettijohn, and R. Stephen Parker
Measuring Salesperson Burnout: A Reduced Maslach Burnout Inventory for Sales Researchers, Brian N. Rutherford, G. Alexander Hamwi, Scott B. Friend, and Nathaniel N. Hartmann
Submissions from 2010
The Relationship between Measures of Operations Efficiency and Financial Success of Truckload Motor Carriers: An Empirical Analysis, Ahren N. Johnston
The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople: A UK perspective, Charles E. Pettijohn, Elizabeth J. Rozell, and Andrew Newman
A Comparison of American and Chinese Consumers' Attitudes Toward Athlete Celebrity Endorsers, Allen D. Schaefer, R. Stephen Parker, and John L. Kent
Exploring perceptions and usage patterns of Digital Video Recorder Owners, Sarah M. Smith and Dean M. Krugman
Submissions from 2009
Influence diagrams for capacity planning and pricing under uncertainty, Barry Cobb
Efficiency of influence diagram models with continuous decision variables, Barry R. Cobb
What's your preference?: An exploratory examination of the effect of human vs ATM vs online interactions on overall consumer satisfaction with banking services, Diana L. Haytko and Christina S. Simmers
Point-of-care technologies: A case for resource integration, Muthu Karuppan, Corinne M. Karuppan, and Carolyn Craig
Discrimination tests: Evaluating context effects and respondent reliability using the switchback experimental design, Nancy K. Keith, Charles E. Pettijohn, and Megan E. Keith
Exergaming: virtual inspiration, real perspiration, Matthew J. Klein and Christina S. Simmers
What drives college-age Generation Y consumers?, Stephanie M. Noble, Diana L. Haytko, and Joanna Phillips
Has Grocery Store Loyalty Changed? An Analysis of Determinant Characteristics and Strategy, R. Stephen Parker, Charles E. Pettijohn, and Elizabeth J. Rozell
The role of the seven dimensions of job satisfaction in salesperson's attitudes and behaviors, Brian Rutherford, James Boles, G. Alexander Hamwi, Ramana Madupalli, and Leann Rutherford
Information source usage in teen apparel purchases: China, Japan and the United States, Allen D. Schaefer, R. Stephen Parker, and Charles M. Hermans
An Exploratory Study Into Delivery and Payment Choice Restriction, Kevin J. Shanahan, Barbara Ross-Wooldridge, and Charles M. Hermans
Viewer as media decision-maker - Digital video recorders and household media consumption, Sarah M. Smith and Dean M. Krugman
Submissions from 2008
A Comparison of the Ethical Perceptions of Prospective Personal Selling and Advertising Employees, Melissa S. Burnett, Charles E. Pettijohn, and Nancy K. Keith
Changing the Name of a Major University: A Case Study and How-To Guide, Diana L. Haytko, Greg Burris, and Sarah M. Smith
Market orientation for small manufacturing suppliers: The importance of product-related factors, Stephen C. Jones, Tami L. Knotts, and Gerald G. Udell
Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project, Andrew J. Newman and Charles M. Hermans
The Marketing Of Body Image: A Cross-Cultural Comparison Of Gender Effects In The U.S. And China, R. Stephen Parker, Diana L. Haytko, and Charles M. Hermans
Salesperson perceptions of ethical behaviors: Their influence on job satisfaction and turnover intentions, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
Tellers versus technology in overall consumer satisfaction with banking services, Christina S. Simmers, Bidisha Burman, Diana L. Haytko, and Christopher A. Ellis
Activation Order of Multiple Ties in Word-of-Mouth Communication: A Cross-Cultural Study, Christina S. Simmers, Jamye Foster, and Christopher A. Ellis
Submissions from 2007
Status Consumption and Role-Relaxed Consumption: A Tale of Two Retail Consumers, Ronald A. Clark, James J. Zboja, and Ronald E. Goldsmith
Mexican maquiladoras: helping or hurting the US/Mexico cross‐border supply chain?, Diana L. Haytko, John L. Kent, and Angela Hausman
A Cross-National Examination of the Dimensionality of the Consumer Susceptibility to Interpersonal Influence Scale, Charles M. Hermans, Allen D. Schaefer, and Diana L. Haytko
School Choice Attributes: Positioning a Private School, R. Stephen Parker, Sherry Cook, and Charles E. Pettijohn
Does salesperson perception of the importance of sales skills improve sales performance, customer orientation, job satisfaction, and organizational commitment, and reduce turnover?, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
An Assessment of Factors Affecting Fleet Fuel Performance, Carlo D. Smith, John L. Kent, and C J. Roberts
Foreign Bank Entry into China: The Process and Motives, Weirong Yan and Allen D. Schaefer
Submissions from 2006
Global Innovativeness and Consumer Susceptibility to Interpersonal Influence, Ronald A. Clark and Ronald E. Goldsmith
Labor flexibility: Too much of a good thing?, Corinne M. Karuppan
Using a 'balanced approach' to measure merchandising supplier performance, Tami L. Knotts, Stephen C. Jones, and Gerald G. Udell
A Conceptual/Critical Analysis of Online Grocery Shopping in the Post-Recovery Internet Economy: Challenges and Future Prospects, Robert H. Luke, Christina S. Simmers, and Sarah M. Smith
Customer Self-Efficacy and Response to Service, Daryl McKee, Christina S. Simmers, and Jane Licata
An Investigation into Teens' Attitudes Towards Fast-Food Brands in General: A Cross Cultural Analysis, Richard Stephen Parker, Allen D. Schaefer, and Charles M. Hermans
Pharmaceutical Drug Marketing Strategies and Tactics: A Comparative Analysis of Attitudes Held by Pharmaceutical Representatives and Physicians, R. Stephen Parker and Charles E. Pettijohn
Emotional intelligence and dispositional affectivity as predictors of performance in salespeople, Elizabeth J. Rozell, Charles E. Pettijohn, and R. Stephen Parker
The Relevance of Authenticity in Personal Selling: Is Genuineness an Asset or Liability?, Allen D. Schaefer and Charles E. Pettijohn
Switching service providers: Who will the consumer switch to?, Abhay Shah and Allen D. Schaefer
Overcoming Apathy and Classroom Disconnect in Marketing Courses: Employing Karaoke Jeopardy as a Content Retention Tool, Kevin J. Shanahan, Charles M. Hermans, and Diana L. Haytko
Submissions from 2005
A Marketing Syllogism for CIS Business Students, Jerry M. Chin and Mary H. Chin
A Comparison of Professor and Student Viewpoints Regarding Attendance and Excused Absences, Nancy K. Keith, Melissa S. Burnett, Charles E. Pettijohn, and Peggy S. Gilbert
Submissions from 2004
Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers, Diana L. Haytko
It's all at the mall: Exploring adolescent girls' experiences, Diana L. Haytko and Julie Baker
Fashion Consciousness of Chinese, Japanese and American Teenagers, R. Stephen Parker, Charles M. Hermans, and Allen D. Schaefer
Pharmaceuticals: The Effectiveness and Efficiency of Alternative Promotional Strategies, R. Stephen Parker and Charles E. Pettijohn
The communication of social responsibility by US banks, Robin T. Peterson and Charles M. Hermans
Supermarket Branch Banks and Traditional Banks: An Evaluation of Differences in Employees' Attitudes Regarding Product Offerings, Job Satisfaction and Turnover, Charles E. Pettijohn, Linda S. Pettijohn, and James B. Pettijohn
The relationships between food service wait staff skills, satisfaction, commitment and their levels of customer orientation, Charles E. Pettijohn, Linda S. Pettijohn, and Albert J. Taylor
Customer-oriented selling: Exploring the roles of emotional intelligence and organizational commitment, Elizabeth J. Rozell, Charles E. Pettijohn, and R. Stephen Parker
A cross-cultural exploration of materialism in adolescents, Allen D. Schaefer, Charles M. Hermans, and R. Stephen Parker
Pushing the Boulder Uphill: The Persistence of First-Generation College Students, P Somers, S Woodhouse, and James E. Cofer
Submissions from 2003
An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics, Melissa S. Burnett, Nancy K. Keith, and Charles E. Pettijohn
Cross-border supply chain relationships: Interpretive research of maquiladora realized strategies, Angela Hausman and Diana L. Haytko
An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees, Nancy K. Keith, Charles E. Pettijohn, and Melissa S. Burnett
THE EFFECT OF INVESTMENT IN INTERORGANIZATIONAL INFORMATION TECHNOLOGY IN A RETAIL SUPPLY CHAIN, John L. Kent and John T. Mentzer
Operational implications of mobile communications in the motor carrier industry, Karl B. Manrodt, John L. Kent, and R. Stephen Parker
Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?, Denny E. McCorkle, Joe F. Alexander, James Reardon, and Nathan D. Kling
An Analysis of Customer Perceptions: Factory Outlet Malls versus Traditional Department Stores, Richard Stephen Parker, Charles E. Pettijohn, Linda S. Pettijohn, and John L. Kent
Ethical Considerations in the Use of Direct-To-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians, R. Stephen Parker and Charles E. Pettijohn
The dark side of online consumer behaviour: a comparison of privacy motivators in the United States, Canada and Australia, Kevin J. Shanahan, Charles M. Hermans, and Wolfgang Hinck
Submissions from 2002
The Influence of Salesperson Skill, Motivation, and Training on the Practice of Customer-Oriented Selling, Charles E. Pettijohn, Linda S. Pettijohn, and A. J. Taylor
A consumer model for channel switching behavior, James Reardon and Denny E. McCorkle
Submissions from 2001
The Perceptions of Interns: A Longitudinal Case Study, Sherry J. Cook, R. Stephen Parker, and Charles E. Pettijohn
Web-based teaching materials: A user's profile, Corinne M. Karuppan
"Thinking global, acting local": An attribute approach to product strategy, Bruce D. Keillor, Douglas R. Hausknecht, and R. Stephen Parker
An Empirical Examination of Shipper Perceptions of Service-Selection Attributes in Five Truckload Industry Segments, John L. Kent, R. Stephen Parker, and Robert H. Luke
Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions, Denny E. McCorkle, Joe F. Alexander, and James Reardon
The Perceived Importance of Statistics in the Logistics and Transportation Industry, R. Stephen Parker, John L. Kent, and Thomas S. Brown
